Creative Portfolio

Programmatic Traders Training Curriculum

To forge stronger relationships with our largest partners, I helped create a curriculum to walk our programamtic partner teams through IAS solutions, methodology, and the value-add we can offer to mutually benefit our clients.

process design, management, experienceLexie LyonsJune 19, 2024

Technical Account Management - Foundations & Formalization

Upon being promoted from individual contributor to manager of the NAM Technical Account Management team, my first order of business was to address outdated and unformalized day-to-day processes, expectations, and goals.

process design, managementLexie LyonsJune 19, 2024

Social Media & Network Analytics Project

For my Social Media & Network Analytics class, we completed a variety of projects using different programs, such as Google Analytics, Google Optimize, Adobe Dreamweaver, and NodeXL

data analysis, web design, social mediaLexie LyonsJanuary 10, 2020

Lights for Life Event 2019

On World Suicide Prevention Day 2019, Balance at Kelley hosted our second annual campus-wide event Lights for Life to raise awareness on the startling suicide statistics on college campuses in a unique, impactful way.

marketing, experienceLexie LyonsJanuary 10, 2020

The Loop - Creative Branding Strategy

I created a brand for my Creativity & Communication class and collaborated with 4 students to create a launch strategy along with all its visual components

branding, marketing, graphic design, social mediaLexie LyonsJanuary 10, 2020

Balance Week - Fall 2018

Each semester, Balance at Kelley joins forces with Kelley Student Government and Kelley administration to put on a week-long series…

marketing, experienceLexie LyonsDecember 22, 2018

Graphic Design Portfolio

Some more examples of graphic designs I’ve created!

graphic designLexie LyonsDecember 22, 2018

Lights for Life Event 2018

On World Suicide Prevention Day 2018, Balance at Kelley hosted our first annual campus-wide event Lights for Life to raise awareness on the startling suicide statistics on college campuses in a unique, impactful way.

marketing, experienceLexie LyonsDecember 22, 2018

ECHC Website

In summer of 2018, the bulk of my internship focused on the creation of a website for Elkhart County Food Council.

marketing, web designLexie LyonsDecember 22, 2018

Rebranding Case Competition

A case competition i partook in Fall 2018 required that my team strategize a re-branding campaign for a frozen meal company.

branding, marketing, web designLexie LyonsDecember 19, 2018

IUDM Digital Communications Strategy

As the graphic design chair of the second largest student-run philanthropy in the country, I served a fundamental role in reshaping the visual identity of IU Dance Marathon to improve social media metrics.

branding, social mediaLexie LyonsDecember 19, 2018

Hive Promotional Materials

As a graphic design intern for Hive in Bloomington, Indiana, I created a variety of print materials for the restaurant-- including the menu, tray sheets, and website banner.

graphic design, brandingLexie LyonsDecember 18, 2018