Skills
Customer service
critical thinking & problem-solving
Data analysis & visualization
Leadership & team management
communication & presentations
technical aptitude
creativity
research & self-guided learning
adaptability & flexibility
Technical proficiencies
Microsoft Excel / Google Sheets
Adobe Creative Suite
Data Querying (SQL) and Analysis
Campaign Management (CM360/DSP/Social)
API Integration and Management
Client-side Language (JS/HTML/CSS)
experience
Integral ad science (IAS)
manager, technical account management (NAM)
Apr 2023 - present
IAS is a leading global media measurement and optimization platform.
Leading the North America team of five, ranging from entry-level associates to senior account managers and ensuring 48 strategic partnerships receive a stellar customer experience and continue to drive incremental revenue
Overhauled the legacy new hire training program by creating more streamlined timelines and refining materials to be more aligned with today's real-world applications; reduced the on-boarding schedule by 50%
Designed a training curriculum to be leveraged by our partner teams to enhance their knowledge of IAS products and integrations, enabling them to be greater advocates of the company in-market to clients; realized 45% growth YoY on average since launch with participating partners
Created and implemented formalized processes and expectations for day-to-day activities such as task tracking, time logging, issue escalation, client response times, and client health checks
Integral ad science (IAS)
technical account manager
oct 2021 - apr 2023
Associate technical account manager
sep 2020 - Oct 2021
IAS is a leading global media measurement and optimization platform.
Served as the main technical point of contact for three Top 6 accounts in addition to twelve Tier 1 and Tier 2 accounts, managing day-to-day communication and troubleshooting issues while driving quick resolutions; maintained an average 95% customer satisfaction rating
Investigated and resolved 60 client escalations per month on average
Conducted the training and onboarding of three new hires on the team following a sudden change in management, reducing their upskilling process by 50% to ensure coverage was met across a growing number of strategic accounts
Led a large-scale initiative across multiple divisions (pricing, operations, engineering, customer success) over the course of three months to accommodate a major partner's pricing structure change; successfully leveraged the partner's API to migrate over 8,500 entries in less than one hour
Wiley Education Services
corporate brand marketing intern
June 2019 - Aug 2019
wiley education services is a global leader in delivering tech-enabled higher ed learning solutions to partner institutions.
Conducted in-depth industry research on digital presence and annual performance of 15 players in the complex OPM industry and presented key findings to corporate brand marketing team
Increased overall cost efficiency of paid LinkedIn efforts by identifying 300+ leads generated by affiliations outside of our target markets, leveraging this data to improve our B2B targeting capabilities
Improved user navigation and search optimization while reducing bounce rates for WES website by interlinking relevant site content within articles and blog posts
Grapevine local
Marketing intern
June 2018 - Aug 2018
Grapevine local is a local food marketing company that specializes in web development, social media, and branding. Check out the website i spearheaded for elkhart food county during my summer internship program.
Designed mobile-friendly websites for clients and managed cms using programs such as squarespace and drupal
Enhanced clients’ digital presence by leveraging SEO, updating social media/blogs, and email marketing via Mailchimp
Monitored effectiveness of client campaigns by tracking and interpreting performance analytics using google analytics
One world enterprises
Marketing & GRaphic Design Intern
Sep 2017 - mar 2020
one world enterprises is a bloomington-based restaurant group comprised of multiple brands including restaurants, pizzerias, cafes, breweries, and catering services.
develop and execute marketing strategies for each brand based on market trends, competitive analysis, consumer research, and internal data.
Collaborate, brainstorm, facilitate, and present strategic brand direction
Seek and analyze competitor marketing and sales tactics in order to develop future OWE marketing strategy
Balance at kelley
President
Jan 2018 - may 2020
Balance at Kelley is an organization dedicated to reducing the stigma surrounding mental health through raising awareness, supplementing education, providing campus-wide resources, and simply starting the conversation.
Pioneered first student-led mental health organization within kelley school of business by proposing thorough plan of club’s objectives, recruitment, structure, and future endeavors
Collaborate with various campus organizations, kelley student government, and kelley administration to orchestrate events, workshops, and seminars to raise mental health awareness
recruited over 90 members to initial callout meeting and selected board of executive members through evaluating applications and interviewing candidates
indiana university dance marathon
graphics chair
Jan 2018 - dec 2018
committee member
Jan 2017 - dec 2019
iudm is the third largest student-run organization in the country that works year-round to raise money and awareness for riley hospital for children in indianapolis, leading up to a 36-hour dance marathon in november.
managed and trained graphics subcommittee on design applications, techniques, and facilitation of iudm’s brand guidelines
Collaborated on iudm’s first “brand squad” to create official brand guidelines, ensure consistency across media platforms, and increase brand awareness
Designed visual components of social media marketing campaigns, promotional materials, and logos for events