The Loop - Creative Branding Strategy
Overview
In my Creativity & Communication course, we were assigned a massive final project where we had to come up with our own brand/company idea, create a 3-month marketing strategy for the brand’s launch, design a branding suite and all promotional materials included in the strategy, and present the finished work to the class.
For the first phase of the project, each of the 35 students in the class had to present a brief 2-minute pitch of their business idea to the class in a creative, persuasive manner. Each student then voted on the best business ideas. The top 5 were chosen, and the class was then divided into 5 groups to finish the bulk of the project.
What is the Loop
Branding Suite
Multi-Channel Marketing strategy
application prototype
Visual components
What is The Loop?
The Loop is a mobile app that connects college students with local businesses, new experiences, and great deals within Bloomington.
Find budget-friendly dining & drinking options for EVERY day
Discover local events & experiences
Share experiences with your Loop
Save upcoming events to a calendar
Target Market: College students in the Bloomington area looking to save money, explore new opportunities in their local area, and socialize with other students
Mission Statement: “We’re here to enhance the college students’ experience in Bloomington while helping local businesses resonate more with the college community.”
Branding Suite
multi-channel Marketing Strategy
Digital Marketing
Creating social profiles on Facebook, Twitter, and Instagram
Purchasing ads on Instagram (feed ads & story ads)
Banner ad featured on Indiana Daily Student website
Events
Feature loop booth at existing bloomington events— lotus fest, firsth thursdays
host loop launch event featuring loop strategic partnerships & branded swag
Strategic Partnerships
Partner with local bloomington restaurants & bars to foster mutually beneficial relationships
feature print marketing materials in partnered establishments
design instagram influencer strategy targeting iu students with 3,000+ followers
negotiate app-exclusive deals with partners to increase app downloads
Referral programs
Incentivize app sharing through app-exclusive deals contingent upon recommending/sharing app with friends
print marketing
feature print marketing materials (fliers & business cards) with information & qr codes in partnered establishments
distribute fliers & business cards to students by tabling on campus
public relations
foster relationships with hyperlocal, university-centric news outlets (ids, the tab, etc.) to publish about brand launch
Broadcast Media
create print advertisements for bloomington transit & iu buses
Application Prototype
I designed the prototype for the loop mobile application using photoshop & proto.io.
