Social Media & Network Analytics Project
For my Social Media & Network Analytics class, we completed a variety of projects using different software programs, including:
Network analysis on NodeXL
Campaign tracking on Google Analytics
SEO implementation & best practices
User Experience A/B Testing on Google Optimize
Web design on Adobe Dreamweaver
Landing Page Optimization
Here are some examples of projects I completed in the class pertaining to these tasks.
Landing Page Optimization
For our final project, we had to construct a landing page prototype for Bloodworks NW with the goal of increasing mobile application downloads. I implemented best practices to create an effective, navigable landing page that would increase our conversion rate. Some of these features include:
Relevant Hero Shot
User testimonials
Benefit statement
Conversion button